Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Research articles in refereed specialist journals
Journal Title
van der Waldt DLR, Rebello TM, Brown WJ: 2009. Attitudes of young consumers towards SMS advertising. African Journal of Business Management (AJBM), 3 (9) / Sep, pp 444-452, Full Text
Wiese M, Jordaan Y, van Heerden CH: 2009. Communicating to prospective students through appropriate sources of information: a comparative study of selected public higher education institutions. Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, 28 (1), pp 68-88, Full Text
Jordaan Y: 2009. The role of higher education and industry in supporting career goals and decision-making. Industry & Higher Education, 23 (5) / Oct, pp 1-12, Full Text
De Wet Nel JM, North EJ, Myburgh T, Hern LA: 2009. A comparative study of customer-based brand equity across selected South African Hotels. International Journal of Marketing and Retail, 5 (1) / May, pp 15-24, Full Text
Jordaan Y, Ehlers L: 2009. Young adult consumers' media usage and online purchase likelihood. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, 37, pp 24-34, Full Text
Pitt L, Nel D, van Heerden G, Chan A: 2009. Global text project: new horizons in textbook marketing. Marketing Intelligence & Planning (Journal of Marketing Practice: Applied Marketing Science), 27 (3) / Feb, pp 297-307, Full Text
Jordaan Y, Smithard C, Burger E: 2009. Comparing levels of career indecision among selected honours degree students at the University of Pretoria. Meditari: Accountancy Research, 17 (2), pp 85-100, Full Text
van der Merwe R, van Heerden G: 2009. Finding and utilizing opinion leaders: Social networks and the power of relationships. South African Journal of Business Management, 3, pp 65-76, Full Text
van der Waldt DLR, Van Loggerenberg M, Wehmeyer L: 2009. Celebrity endorsements versus created spokespersons in advertising: A survey amongst students. South African Journal of Economic and Management Sciences (SAJEMS), 12 (1) / Mar, pp 100-114, Full Text
Jordaan Y: 2009. Influencing factors on lecture attendance at a tertiary institution. South African Journal of Higher Education, 23 (1), pp 98-112, Full Text
Wiese M, van Heerden CH, Jordaan Y, North EJ: 2009. A marketing perspective on choice factors considered by South African first year students in selecting a higher education institution. Southern African Business Review, 13 (1) / Apr, pp 39-60, Full Text
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