Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Ehlers, L
MCom(RAU) DCom(UP) - Senior Lecturer
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 3402
Fax number: 012 362 5085
E-mail address: lene.ehlers@up.ac.za
Research Interests:
Strategic marketing management
Research Output:
Research articles in refereed specialist journals:
Jordaan Y, Ehlers L: 2009. Young adult consumers' media usage and online purchase likelihood. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, 37, pp 24-34, Full Text
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