Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Jordaan, Y
MCom(Personeelbestuur)(Pret) DCom(Bemarking)(Pret) - Professor
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 2997
Fax number: 012 362 5085
E-mail address: yolanda.jordaan@up.ac.za
Research Interests:
Strategic marketing management
Consumer behaviour
Research Output:
Research articles in refereed specialist journals:
Wiese M, Jordaan Y, van Heerden CH: 2009. Communicating to prospective students through appropriate sources of information: a comparative study of selected public higher education institutions. Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, 28 (1), pp 68-88, Full Text
Jordaan Y: 2009. The role of higher education and industry in supporting career goals and decision-making. Industry & Higher Education, 23 (5) / Oct, pp 1-12, Full Text
Jordaan Y, Ehlers L: 2009. Young adult consumers' media usage and online purchase likelihood. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, 37, pp 24-34, Full Text
Jordaan Y, Smithard C, Burger E: 2009. Comparing levels of career indecision among selected honours degree students at the University of Pretoria. Meditari: Accountancy Research, 17 (2), pp 85-100, Full Text
Jordaan Y: 2009. Influencing factors on lecture attendance at a tertiary institution. South African Journal of Higher Education, 23 (1), pp 98-112, Full Text
Wiese M, van Heerden CH, Jordaan Y, North EJ: 2009. A marketing perspective on choice factors considered by South African first year students in selecting a higher education institution. Southern African Business Review, 13 (1) / Apr, pp 39-60, Full Text
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