Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
North, EJ
BCom(Pret) MCom DCom(Unisa) - Associate Professor
NRF Rating: C3
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 3418
Fax number: 012 362 5085
E-mail address: ernest.north@up.ac.za
Research Interests:
Strategic marketing management
Research Output:
Research articles in refereed specialist journals:
De Wet Nel JM, North EJ, Myburgh T, Hern LA: 2009. A comparative study of customer-based brand equity across selected South African Hotels. International Journal of Marketing and Retail, 5 (1) / May, pp 15-24, Full Text
Wiese M, van Heerden CH, Jordaan Y, North EJ: 2009. A marketing perspective on choice factors considered by South African first year students in selecting a higher education institution. Southern African Business Review, 13 (1) / Apr, pp 39-60, Full Text
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