Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Hern, LA
BCom (Pret) BCom (Hons) (Pret) - Jun Lecturer
Contact Details
Research Output
Contact Details:
Telephone number: 012 420-5474
Fax number: 012 362 5085
E-mail address: 1lorinda.hern@up.ac.za
Research Output:
Research articles in refereed specialist journals:
De Wet Nel JM, North EJ, Myburgh T, Hern LA: 2009. A comparative study of customer-based brand equity across selected South African Hotels. International Journal of Marketing and Retail, 5 (1) / May, pp 15-24, Full Text
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