Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
van Heerden, CH
BSc(Agric) BCom(Hons) MCom(Pret) DCom (Pret) - Associate Professor
NRF Rating: C3
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 3145
Fax number: 012 362 5085
E-mail address: neels.vanheerden@up.ac.za
Research Interests:
Strategic marketing management
Research Output:
Research articles in refereed specialist journals:
Wiese M, Jordaan Y, van Heerden CH: 2009. Communicating to prospective students through appropriate sources of information: a comparative study of selected public higher education institutions. Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, 28 (1), pp 68-88, Full Text
Wiese M, van Heerden CH, Jordaan Y, North EJ: 2009. A marketing perspective on choice factors considered by South African first year students in selecting a higher education institution. Southern African Business Review, 13 (1) / Apr, pp 39-60, Full Text
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