Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
van Heerden, G
MCom (Kommunikasiebestuur) - Lecturer
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 4039
Fax number: 012 362 5085
E-mail address: gene.vanheerden@up.ac.za
Research Interests:
Strategic communication management
Research Output:
Research articles in refereed specialist journals:
Pitt L, Nel D, van Heerden G, Chan A: 2009. Global text project: new horizons in textbook marketing. Marketing Intelligence & Planning (Journal of Marketing Practice: Applied Marketing Science), 27 (3) / Feb, pp 297-307, Full Text
van der Merwe R, van Heerden G: 2009. Finding and utilizing opinion leaders: Social networks and the power of relationships. South African Journal of Business Management, 3, pp 65-76, Full Text
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