Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
van der Waldt, DLR
BA (Communication) Hons (Communication) MA (Corporate Communication) PhD (Corporate Communication) - Senior Lecturer
Contact Details
Research Output
Contact Details:
Telephone number: 012 420 4982
Fax number: 012 362 5085
E-mail address: delarey.vanderwaldt@up.ac.za
Research Output:
Research articles in refereed specialist journals:
van der Waldt DLR, Rebello TM, Brown WJ: 2009. Attitudes of young consumers towards SMS advertising. African Journal of Business Management (AJBM), 3 (9) / Sep, pp 444-452, Full Text
van der Waldt DLR, Van Loggerenberg M, Wehmeyer L: 2009. Celebrity endorsements versus created spokespersons in advertising: A survey amongst students. South African Journal of Economic and Management Sciences (SAJEMS), 12 (1) / Mar, pp 100-114, Full Text
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