Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Marketing Communication - Research Output
Research articles in refereed specialist journals:
van der Waldt DLR, Rebello TM, Brown WJ: 2009. Attitudes of young consumers towards SMS advertising. African Journal of Business Management (AJBM), 3 (9) / Sep, pp 444-452, Full Text
Wiese M, Jordaan Y, van Heerden CH: 2009. Communicating to prospective students through appropriate sources of information: a comparative study of selected public higher education institutions. Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, 28 (1), pp 68-88, Full Text
Jordaan Y: 2009. The role of higher education and industry in supporting career goals and decision-making. Industry & Higher Education, 23 (5) / Oct, pp 1-12, Full Text
De Wet Nel JM, North EJ, Myburgh T, Hern LA: 2009. A comparative study of customer-based brand equity across selected South African Hotels. International Journal of Marketing and Retail, 5 (1) / May, pp 15-24, Full Text
Jordaan Y, Ehlers L: 2009. Young adult consumers' media usage and online purchase likelihood. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, 37, pp 24-34, Full Text
Pitt L, Nel D, van Heerden G, Chan A: 2009. Global text project: new horizons in textbook marketing. Marketing Intelligence & Planning (Journal of Marketing Practice: Applied Marketing Science), 27 (3) / Feb, pp 297-307, Full Text
Jordaan Y, Smithard C, Burger E: 2009. Comparing levels of career indecision among selected honours degree students at the University of Pretoria. Meditari: Accountancy Research, 17 (2), pp 85-100, Full Text
van der Merwe R, van Heerden G: 2009. Finding and utilizing opinion leaders: Social networks and the power of relationships. South African Journal of Business Management, 3, pp 65-76, Full Text
van der Waldt DLR, Van Loggerenberg M, Wehmeyer L: 2009. Celebrity endorsements versus created spokespersons in advertising: A survey amongst students. South African Journal of Economic and Management Sciences (SAJEMS), 12 (1) / Mar, pp 100-114, Full Text
Jordaan Y: 2009. Influencing factors on lecture attendance at a tertiary institution. South African Journal of Higher Education, 23 (1), pp 98-112, Full Text
Wiese M, van Heerden CH, Jordaan Y, North EJ: 2009. A marketing perspective on choice factors considered by South African first year students in selecting a higher education institution. Southern African Business Review, 13 (1) / Apr, pp 39-60, Full Text
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