Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Research articles in refereed specialist journals
Journal Title
van Heerden CH: 2005. Sport sponsorship decision-making in South Africa should reach beyond media coverage and brand awareness. African Journal for Physical, Health Education, Recreation and Dance, 11 (3) / Sep, pp 303-314.
Orr RS, van Rheede van Oudtshoorn GP, Kotzé TG: 2005. The perceptions of consumers aged 18-30 of 'lesbian' appeals in advertising. Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, 24 (1) / Jul, pp 49-68.
Price G, Bezuidenhout L: 2005. Communication and leader-member exchange: a South African case study. Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, 24 (1) / Jul, pp 1-19.
Steyn B, Grobler AF, Cilliers B: 2005. A Theoretical framework for the concept of 'Internet strategy'. Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, 24 (1) / Jul, pp 20-48.
Leonard A, Grobler AF: 2005. Communicating Affirmative Action in three South African organisations: A comparative case study perspective. Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, 24 (2) / Dec, pp 17-46.
Van der Waldt DLR: 2005. The role of product placement in feature films and broadcast television programmes: an IMC perspective. Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, 24 (1) / Jul, pp 1-16.
van Heerden G, Rensburg RS: 2005. Public relations roles empirically verified among public relations practitioners in Africa. Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, 24 (1) / Jul, pp 69-88.
Schoonraad N, Grobler AF, Gouws DG: 2005. An inclusive and integrated approach to financial communication: A conceptual model. Communicatio: South African Journal for Communication Theory and Research/Suid-Afrikaanse Tydskrif Vir Kommunikasieteorie en Navorsing, 31 (2) / Jul, pp 273-294.
de Jongh D, Rensburg RS, de Wet JM: 2005. Stakeholder engagement in the creation and maintenance of corporate citizenship. Communitas: Journal for Community Communication/ Joernaal vir Gemeenskapskommunikasie, 10, pp 109-126.
Jordaan Y, Jordaan AC: 2005. Public choice and the regulatory role of government. Journal of Public Administration, 40 (3) / Sep, pp 314-327.
Jordaan Y: 2005. Factors motivating consumers to engage in direct purchasing. South African Journal of Psychology, 35 (2) / Jun, pp 346-361.
Grobler AF, Landman M, Parreira M: 2005. Bridging the gap between public relations and investor relations: A survey amongst management students. Southern African Business Review, 9 (3), pp 35-53.
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