Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
van Heerden, CH
BSc(Agric) BCom(Hons) MCom(Pret) DCom (Pret) - Associate Professor
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 3145
Fax number: 012 362 5085
E-mail address: neels.heerden@up.ac.za
Research Interests:
Strategic marketing management
Research Output:
Research articles in refereed specialist journals:
van Heerden CH: 2005. Sport sponsorship decision-making in South Africa should reach beyond media coverage and brand awareness. African Journal for Physical, Health Education, Recreation and Dance, 11 (3) / Sep, pp 303-314.
Papers in refereed, published conference proceedings:
de Klerk HM, Jacobs BM, van Heerden CH: 2005. Online evaluation of apparel products as part of female consumers' decision-making. In Developments in Marketing Science, The Academy of Marketing Science.
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