Faculty of Natural and Agricultural Sciences
School of Agricultural and Food Sciences
Department of Consumer Science
de Klerk, HM
BSc(Huish) BSc(Hons)(Huish) MSc(Huish) PhD(Pret) - Associate Professor and Head
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 2853
Fax number: 012 420 2855
E-mail address: helena.deklerk@up.ac.za
Research Interests:
A social-psychological social-cultural approach in the study of human behaviour in textiles, clothing, foods, nutrition and interior merchandise
A marketing and consumer approach in the development of clothing, food and interior merchandise products for small business and retail markets in South Africa
Research Output:
Papers in refereed, published conference proceedings:
de Klerk HM, Jacobs BM, van Heerden CH: 2005. Online evaluation of apparel products as part of female consumers' decision-making. In Developments in Marketing Science, The Academy of Marketing Science.
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