Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Jordaan, Y
MCom(Personeelbestuur)(Pret), DCom(Bemarking)(Pret) - Professor
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 2997
Fax number: 012 362 5085
E-mail address: yolanda.jordaan@up.ac.za
Research Interests:
Strategic marketing management
Consumer behaviour
Research Output:
Research articles in refereed specialist journals:
Jordaan Y, Jordaan AC: 2005. Public choice and the regulatory role of government. Journal of Public Administration, 40 (3) / Sep, pp 314-327.
Jordaan Y: 2005. Factors motivating consumers to engage in direct purchasing. South African Journal of Psychology, 35 (2) / Jun, pp 346-361.
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