Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Kotzé, TG
BCom(Hons) M Com (Bemarkingsbestuur) - Senior Lecturer
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 4844
Fax number: 012 362 5085
E-mail address: theuns.kotze@up.ac.za
Research Interests:
Strategic marketing management
Research Output:
Research articles in refereed specialist journals:
Orr RS, van Rheede van Oudtshoorn GP, Kotzé TG: 2005. The perceptions of consumers aged 18-30 of 'lesbian' appeals in advertising. Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, 24 (1) / Jul, pp 49-68.
|
