Faculty of Economic and Management Sciences
Department of Marketing and Communication Management
Customer Service - Research Output
Research articles in refereed specialist journals:
Shirin A, Puth G: 2011. Customer satisfaction, brand trust and variety seeking as determinants of brand loyalty. African Journal of Business Management (AJBM), 5 (30) / Nov, pp 11899-11915, Full Text
Jordaan Y, Ehlers L, Grove JM: 2011. Advertising credibility across media channels: perceptions of Generation Y consumers. Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, 30 (1) / Jul, pp 1-20, Full Text
Papers in refereed, published conference proceedings:
Barry K, van der Merwe MC, Kupresan V, Wiese M: 2011. The effect of ambient factors and service quality on customer satisfaction. In The SAIMS 23rd Annual Conference: Finding a silver lining for business in the global economic and political dark clouds, (1), University of KwaZulu Natal, pp 1-22 CD.
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