Faculty of Economic and Management Sciences
Department of Marketing and Communication Management
van der Merwe, MC
Lecturer
Contact Details
Research Output
Contact Details:
Telephone number: 012 420 4326
Fax number: 012 362 5085
E-mail address: michelle.vandermerwe@up.ac.za
Research Output:
Papers in refereed, published conference proceedings:
van der Merwe MC, Potgieter D, Strasheim A: 2011. Influencers of clothing purchase decisions of young adults. In Fifth International Business Conference (IBC), (3), BSPN (Business School Partners Network), pp 213-226.
van der Merwe MC, Amade K: 2011. Irritants in the South African retail environment that influence young adult purchasing behaviour. In Fifth International Business Conference (IBC), (2), BSPN (Business School Partners Network), pp 159-168.
Barry K, van der Merwe MC, Kupresan V, Wiese M: 2011. The effect of ambient factors and service quality on customer satisfaction. In The SAIMS 23rd Annual Conference: Finding a silver lining for business in the global economic and political dark clouds, (1), University of KwaZulu Natal, pp 1-22 CD.
|
