Faculty of Economic and Management Sciences
Department of Marketing and Communication Management
Wiese, M
BCom (UP) BCom (Hons) (UNISA) M Tech (TUT) PhD (UP) all Marketing Management - Lecturer
Contact Details
Research Output
Contact Details:
Telephone number: 012 420 4153
Fax number: 012 362 5085
E-mail address: melanie.wiese@up.ac.za
Research Output:
Papers in refereed, published conference proceedings:
Coetzee RL, Wiese M: 2011. Does money really motivate sales representatives?. In 13th International Conference - GBATA: Fulfilling the worldwide sustainability challenge: Strategies, innovations, and perspectives for forward momentum in turbulent times; Thirteenth Annual Conference, (1), Global Business and Technology Association (GBATA) & EBSCO Publishing, pp 189-196.
Barry K, van der Merwe MC, Kupresan V, Wiese M: 2011. The effect of ambient factors and service quality on customer satisfaction. In The SAIMS 23rd Annual Conference: Finding a silver lining for business in the global economic and political dark clouds, (1), University of KwaZulu Natal, pp 1-22 CD.
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