Faculty of Economic and Management Sciences
Department of Marketing and Communication Management
Strasheim, A
PhD Wits, MBA Wits, MSc UNISA - Lecturer
Contact Details
Research Output
Contact Details:
Telephone number: 0124203145
Fax number: 0123625985
E-mail address: arien.strasheim@up.ac.za
Research Output:
Research articles in refereed specialist journals:
Ungerer L, Strasheim A: 2011. The moderating effect of living standards on the relationship between individual-level culture and life satisfaction: A value segmentation perspective. Management Dynamics: Contemporary Research Journal of the Southern Africa Institute for Management Scientists, 20 (3), pp 25-50.
Strasheim A: 2011. Testing the invariance of second-order confirmatory factor analysis models that includes means and intercepts. Management Dynamics: Contemporary Research Journal of the Southern Africa Institute for Management Scientists, 20 (4) / Dec, pp 38-73.
Papers in refereed, published conference proceedings:
van der Merwe MC, Potgieter D, Strasheim A: 2011. Influencers of clothing purchase decisions of young adults. In Fifth International Business Conference (IBC), (3), BSPN (Business School Partners Network), pp 213-226.
Van der Spuy A, Reyneke M, Strasheim A: 2011. The relationship between personality traits and facebook involvement - Using the TIPI model in a South African context. In The SAIMS 23rd Annual Conference: Finding a silver lining for business in the global economic and political dark clouds, (2), University of KwaZulu Natal, pp 1-24 CD.
Kharwa F, Strasheim A: 2011. Online word of mouth advertising on social networking sites: exploring attitudes and behaviours. In The SAIMS 23rd Annual Conference: Finding a silver lining for business in the global economic and political dark clouds, (3), University of KwaZulu Natal, pp 1-30 CD.
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