Faculty of Economic and Management Sciences
Department of Marketing and Communication Management
Reyneke, M
Lecturer
Contact Details
Research Output
Contact Details:
Research Output:
Research articles in refereed specialist journals:
Reyneke M, Berthon P, Pitt L, Parent M: 2011. Luxury wine brands as gifts: ontological and aesthetic perspectives. International Journal of Wine Business Research, 23 (1), pp 258-270.
Reyneke M, Berthon P, Pitt L: 2011. Luxury wine brand visibility in social media: an exploratory study. International Journal of Wine Business Research, 23 (1), pp 21-35.
Reyneke M, Sorokácová A, Pitt L: 2011. Managing brands in times of economic downturn: how do luxury brands fare?. Journal of Brand Management, pp 1-10.
Papers in refereed, published conference proceedings:
Van der Spuy A, Reyneke M, Strasheim A: 2011. The relationship between personality traits and facebook involvement - Using the TIPI model in a South African context. In The SAIMS 23rd Annual Conference: Finding a silver lining for business in the global economic and political dark clouds, (2), University of KwaZulu Natal, pp 1-24 CD.
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