Faculty of Economic and Management Sciences
Department of Marketing and Communication Management
Jordaan, Y
MCom(Personeelbestuur)(Pret) DCom(Bemarking)(Pret) - Professor
NRF Rating: C2
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 2997
Fax number: 012 362 5085
E-mail address: yolanda.jordaan@up.ac.za
Research Interests:
Strategic marketing management
Consumer behaviour
Research Output:
Research articles in refereed specialist journals:
Eita JH, Jordaan AC, Jordaan Y: 2011. An econometric analysis of the determinants impacting on businesses in the tourism industry. African Journal of Business Management (AJBM), 5 (3) / Feb, pp 666-675, Full Text
Jordaan Y, Ehlers L, Grove JM: 2011. Advertising credibility across media channels: perceptions of Generation Y consumers. Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, 30 (1) / Jul, pp 1-20, Full Text
Holtzhausen T, Jordaan Y, North EJ: 2011. The portrayal of women in South African television commercials. Southern African Business Review, 15 (3), pp 167-183.
Papers in refereed, published conference proceedings:
du Plessis GM, Barnard S, Pretorius M, Jordaan Y: 2011. What motivates consumers to visit the national zoological gardens of South Africa?. In The SAIMS 23rd Annual Conference: Finding a silver lining for business in the global economic and political dark clouds, (6), University of KwaZulu Natal, pp 720-738.
Holtzhausen T, Jordaan Y, North EJ: 2011. The depiction of women in South African magazine advertisements. In The SAIMS 23rd Annual Conference: Finding a silver lining for business in the global economic and political dark clouds, (5), University of KwaZulu Natal, pp 612-628.
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