Faculty of Economic and Management Sciences
Department of Marketing and Communication Management
Ehlers, L
MCom(RAU) DCom(UP) - Senior Lecturer
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 3402
Fax number: 012 362 5085
E-mail address: lene.ehlers@up.ac.za
Research Interests:
Strategic marketing management
Research Output:
Research articles in refereed specialist journals:
Jordaan Y, Ehlers L, Grove JM: 2011. Advertising credibility across media channels: perceptions of Generation Y consumers. Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, 30 (1) / Jul, pp 1-20, Full Text
Van Tonder E, Ehlers L: 2011. Factors threatening the survival of independent financial advisers in their organisational life cycle: an exploratory study. South African Journal of Economic and Management Sciences (SAJEMS), 14 (2), pp 153-169, Full Text
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