Research 2011

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Faculty of Economic and Management Sciences
Department of Marketing and Communication Management

du Plessis, GM

BCom(Hons)(Unisa) MCom (Bemarkingsbestuur)(Pret) - Lecturer

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Contact Details:

Telephone number: 012 420 3551
Fax number: 012 362 5085

Research Interests:

Strategic marketing management

Research Output:

Papers in refereed, published conference proceedings:

du Plessis GM, Barnard S, Pretorius M, Jordaan Y: 2011. What motivates consumers to visit the national zoological gardens of South Africa?. In The SAIMS 23rd Annual Conference: Finding a silver lining for business in the global economic and political dark clouds, (6), University of KwaZulu Natal, pp 720-738.

 

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