Faculty of Economic and Management Sciences
Department of Marketing and Communication Management
Consumer behaviour - Research Output
Research articles in refereed specialist journals:
Ungerer L, Strasheim A: 2011. The moderating effect of living standards on the relationship between individual-level culture and life satisfaction: A value segmentation perspective. Management Dynamics: Contemporary Research Journal of the Southern Africa Institute for Management Scientists, 20 (3), pp 25-50.
Papers in refereed, published conference proceedings:
van der Merwe MC, Potgieter D, Strasheim A: 2011. Influencers of clothing purchase decisions of young adults. In Fifth International Business Conference (IBC), (3), BSPN (Business School Partners Network), pp 213-226.
van der Merwe MC, Amade K: 2011. Irritants in the South African retail environment that influence young adult purchasing behaviour. In Fifth International Business Conference (IBC), (2), BSPN (Business School Partners Network), pp 159-168.
du Plessis GM, Barnard S, Pretorius M, Jordaan Y: 2011. What motivates consumers to visit the national zoological gardens of South Africa?. In The SAIMS 23rd Annual Conference: Finding a silver lining for business in the global economic and political dark clouds, (6), University of KwaZulu Natal, pp 720-738.
Holtzhausen T, Jordaan Y, North EJ: 2011. The depiction of women in South African magazine advertisements. In The SAIMS 23rd Annual Conference: Finding a silver lining for business in the global economic and political dark clouds, (5), University of KwaZulu Natal, pp 612-628.
Kharwa F, Strasheim A: 2011. Online word of mouth advertising on social networking sites: exploring attitudes and behaviours. In The SAIMS 23rd Annual Conference: Finding a silver lining for business in the global economic and political dark clouds, (3), University of KwaZulu Natal, pp 1-30 CD.
Van der Spuy A, Reyneke M, Strasheim A: 2011. The relationship between personality traits and facebook involvement - Using the TIPI model in a South African context. In The SAIMS 23rd Annual Conference: Finding a silver lining for business in the global economic and political dark clouds, (2), University of KwaZulu Natal, pp 1-24 CD.
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