Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Research articles in refereed specialist journals
Journal Title
van der Waldt DLR, Nunes V, Stroebel J: 2008. Product placement: Exploring effects of product usage by principal actors. African Journal of Business Management (AJBM), 2 (6) / Jun, pp 111-118, Full Text
van der Waldt DLR, Du Preez L, Williams S: 2008. Gender differences on ethically charged product placements: the case of tobacco products, alcoholic beverages and weapons. Commercium Journal, 8 (1) / October, Full Text
van der Waldt DLR, Du Preez LD, Williams S: 2008. Recognition and recall of product placements in films and broadcast programmes. INNOVAR-Revista de Ciencias Administrativas y Sociales, 18 (31), pp 19-27, Full Text
Bonnema J, van der Waldt DLR: 2008. Information and source preferences of a student market in higher education. International Journal of Educational Management, 22 (4) / June, pp 314-327, Full Text
Donoghue S, de Klerk HM, Ehlers L: 2008. Consumers' perception of the functional and symbolic performance failure of major electrical household applicances. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, 36, pp 40-48, Full Text
Steyn P, van Heerden G, Pitt L, Boshoff C: 2008. Meet the Bloggers: Some characteristics of serious bloggers in the Asia-Pacific region, and why PR Professional might care about them. Public Relations Quarterly, 52 (3), pp 39-44.
van Heerden CH: 2008. Leisure motorhoming - the case of the Motorhome Club of South Africa. South African Journal for Research in Sport, Physical Education and Recreation/ Suid-Afrikaanse Tydskrif vir Navorsing in Sport, Liggaamlike Opvoedkunde en Ontspaning, 30 (1), pp 125-136, Full Text
van Heerden CH, Kuiper A, Saar H: 2008. Investigating sport celebrity endorsement and sport event sponsorship as promotional cues. South African Journal for Research in Sport, Physical Education and Recreation/ Suid-Afrikaanse Tydskrif vir Navorsing in Sport, Liggaamlike Opvoedkunde en Ontspaning, 30 (2), pp 147-165, Full Text
van Heerden CH, Barter C: 2008. The role of culture in the determination of a standardized or localized marketing strategy. South African Journal of Business Management, 39 (2) / Jun, pp 37-44, Full Text
Oberholzer R, De Kock D, Walker KM: 2008. Routes of persuasion utilised in the advertising appeals of the South African Revenue Service among taxpayers in Gauteng, South Africa. Southern African Business Review, 12 (2), pp 23-48, Full Text
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