Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
van Heerden, G
MCom (Kommunikasiebestuur) - Lecturer
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 4039
Fax number: 012 362 5085
E-mail address: gene.vanheerden@up.ac.za
Research Interests:
Strategic communication management
Research Output:
Research articles in refereed specialist journals:
Steyn P, van Heerden G, Pitt L, Boshoff C: 2008. Meet the Bloggers: Some characteristics of serious bloggers in the Asia-Pacific region, and why PR Professional might care about them. Public Relations Quarterly, 52 (3), pp 39-44.
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