Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
van Heerden, CH
BSc(Agric) BCom(Hons) MCom(Pret) DCom (Pret) - Associate Professor
NRF Rating: C3
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 3145
Fax number: 012 362 5085
E-mail address: neels.vanheerden@up.ac.za
Research Interests:
Strategic marketing management
Research Output:
Research articles in refereed specialist journals:
van Heerden CH: 2008. Leisure motorhoming - the case of the Motorhome Club of South Africa. South African Journal for Research in Sport, Physical Education and Recreation/ Suid-Afrikaanse Tydskrif vir Navorsing in Sport, Liggaamlike Opvoedkunde en Ontspaning, 30 (1), pp 125-136, Full Text
van Heerden CH, Kuiper A, Saar H: 2008. Investigating sport celebrity endorsement and sport event sponsorship as promotional cues. South African Journal for Research in Sport, Physical Education and Recreation/ Suid-Afrikaanse Tydskrif vir Navorsing in Sport, Liggaamlike Opvoedkunde en Ontspaning, 30 (2), pp 147-165, Full Text
van Heerden CH, Barter C: 2008. The role of culture in the determination of a standardized or localized marketing strategy. South African Journal of Business Management, 39 (2) / Jun, pp 37-44, Full Text
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