Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Ehlers, L
MCom(RAU), DCom(UP) - Senior Lecturer
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 3402
Fax number: 012 362 5085
E-mail address: lene.ehlers@up.ac.za
Research Interests:
Strategic marketing management
Research Output:
Research articles in refereed specialist journals:
Donoghue S, de Klerk HM, Ehlers L: 2008. Consumers' perception of the functional and symbolic performance failure of major electrical household applicances. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, 36, pp 40-48, Full Text
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