Faculty of Natural and Agricultural Sciences
School of Agricultural and Food Sciences
Department of Consumer Science
de Klerk, HM
BSc(Huish) BSc(Hons)(Huish) MSc(Huish) PhD(Pret) - Associate Professor and Head
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 2853
Fax number: 012 420 2855
E-mail address: helena.deklerk@up.ac.za
Research Interests:
A social-psychological social-cultural approach in the study of human behaviour in textiles, clothing, foods, nutrition and interior merchandise
A marketing and consumer approach in the development of clothing, food and interior merchandise products for small business and retail markets in South Africa
Research Output:
Research articles in refereed specialist journals:
Mason A, de Klerk HM, Sommerville JEM, Ashdown S: 2008. Consumers' knowledge on sizing and fit issues: A solution to successful apparel selection in developing countries. International Journal of Consumer Studies, 32, pp 276-284.
Donoghue S, de Klerk HM, Ehlers L: 2008. Consumers' perception of the functional and symbolic performance failure of major electrical household applicances. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, 36, pp 40-48, Full Text
Mason A, de Klerk HM, Ashdown S: 2008. Sizing and fit research at grassroots level. A methodology for the identification of unique body shapes in African developing countries. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, 36, pp 9-21, Full Text
de Klerk HM, Lubbe SJ: 2008. Female consumers' evaluation fo apparel quality: exploring the importance of aesthetics. Journal of Fashion Marketing and Management, 12 (1), pp 36-50.
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