Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
van der Waldt, DLR
BA (Communication) Hons (Communication) MA (Corporate Communication) PhD (Corporate Communication) - Senior Lecturer
Contact Details
Research Output
Contact Details:
Telephone number: 012 420 4982
Fax number: 012 362 5085
E-mail address: delarey.vanderwaldt@up.ac.za
Research Output:
Research articles in refereed specialist journals:
van der Waldt DLR, Nunes V, Stroebel J: 2008. Product placement: Exploring effects of product usage by principal actors. African Journal of Business Management (AJBM), 2 (6) / Jun, pp 111-118, Full Text
van der Waldt DLR, Du Preez L, Williams S: 2008. Gender differences on ethically charged product placements: the case of tobacco products, alcoholic beverages and weapons. Commercium Journal, 8 (1) / October, Full Text
van der Waldt DLR, Du Preez LD, Williams S: 2008. Recognition and recall of product placements in films and broadcast programmes. INNOVAR-Revista de Ciencias Administrativas y Sociales, 18 (31), pp 19-27, Full Text
Bonnema J, van der Waldt DLR: 2008. Information and source preferences of a student market in higher education. International Journal of Educational Management, 22 (4) / June, pp 314-327, Full Text
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