Faculty of Natural and Agricultural Sciences
School of Agricultural and Food Sciences
Department of Consumer Science
A marketing and consumer approach in the development of clothing, food and interior merchandise products for small business and retail markets in South Africa - Research Output
Research articles in refereed specialist journals:
Erasmus AC, Makgopa (Khonoti) M, Kachale MG: 2005. The paradox of progress: Inexperienced consumers' choice of major household appliances. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, 33, pp 89-101.
Sonnenberg N, Erasmus AC: 2005. An explaratory investigation into the role of extrinsic factors in consumer decision-making for interior soft furnishings. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, 33, pp 10-19.
Papers in refereed, published conference proceedings:
de Klerk HM, Jacobs BM, van Heerden CH: 2005. Online evaluation of apparel products as part of female consumers' decision-making. In Developments in Marketing Science, The Academy of Marketing Science.
Research and technical/policy output for clients:
Leighton CS, Van Heerden SM, Schonfeldt HC, Van Niekerk J M, Visser RE, Smit MF: Technical Report: 2005. Discrimination of coffee samples. Consumer evaluation. For: Agricultural Research Council.
Erasmus AC, Makgopa (Khonoti) M, Kachale MG: Technical Report: 2005. The paradox of progress: Inexperienced consumers' choice and quality assessment of major household appliances. For: Whirlpool SA.
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