Faculty of Natural and Agricultural Sciences
School of Agricultural and Food Sciences
Department of Consumer Science
Erasmus, AC
BSc(Huish) BSc(Huish)(Hons) M(Huish)(Pret) PhD(Pret) - Sen Lecturer and Head of Division
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 2575
Fax number: 012 420 2855
E-mail address: alet.erasmus@up.ac.za
Research Interests:
A marketing and consumer approach in the development of clothing, food and interior merchandise products for small business and retail markets in South Africa
Research Output:
Research articles in refereed specialist journals:
Erasmus AC, Makgopa (Khonoti) M, Kachale MG: 2005. The paradox of progress: Inexperienced consumers' choice of major household appliances. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, 33, pp 89-101.
Sonnenberg N, Erasmus AC: 2005. An explaratory investigation into the role of extrinsic factors in consumer decision-making for interior soft furnishings. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, 33, pp 10-19.
Research and technical/policy output for clients:
Erasmus AC, Makgopa (Khonoti) M, Kachale MG: Technical Report: 2005. The paradox of progress: Inexperienced consumers' choice and quality assessment of major household appliances. For: Whirlpool SA.
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