Research 2011

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Faculty of Economic and Management Sciences
Department of Marketing and Communication Management
Research articles in refereed specialist journals

Journal Title

Instructions

Select the first letter of the journal title from the alphabetical list.

A

Shirin A, Puth G: 2011. Customer satisfaction, brand trust and variety seeking as determinants of brand loyalty. African Journal of Business Management (AJBM), 5 (30) / Nov, pp 11899-11915, Full Text

Eita JH, Jordaan AC, Jordaan Y: 2011. An econometric analysis of the determinants impacting on businesses in the tourism industry. African Journal of Business Management (AJBM), 5 (3) / Feb, pp 666-675, Full Text

C

Jordaan Y, Ehlers L, Grove JM: 2011. Advertising credibility across media channels: perceptions of Generation Y consumers. Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, 30 (1) / Jul, pp 1-20, Full Text

Rensburg RS, de Beer E: 2011. Stakeholder engagement: a crucial element in the governance of corporate reputation. Communitas: Journal for Community Communication/ Joernaal vir Gemeenskapskommunikasie, 16 / Nov, pp 151-169, Full Text

I

Reyneke M, Berthon P, Pitt L: 2011. Luxury wine brand visibility in social media: an exploratory study. International Journal of Wine Business Research, 23 (1), pp 21-35.

Reyneke M, Berthon P, Pitt L, Parent M: 2011. Luxury wine brands as gifts: ontological and aesthetic perspectives. International Journal of Wine Business Research, 23 (1), pp 258-270.

J

Reyneke M, Sorokácová A, Pitt L: 2011. Managing brands in times of economic downturn: how do luxury brands fare?. Journal of Brand Management, pp 1-10.

de Beer E, Rensburg RS: 2011. Towards a theoretical framework for the governing of stakeholder relationships: a perspective from South Africa. Journal of Public Affairs, 11 (4) / Aug, pp 208-225.

Rensburg RS: 2011. Aspects of public relations, communication management and sustainable development: African reflections. Journal of Public Affairs, 11 (4) / Aug, Wiley-Blackwell, pp 189-194.

Maubane P, van Rheede van Oudtshoorn GP: 2011. An exploratory survey of professional accountant's perceptions of interpersonal communication in organisations. Journal of Public Affairs, 11 (4) / Aug, pp 297-302.

Fourie L, Du Plessis MN: 2011. The function of electoral communication in a developing democracy: the case of South Africa. Journal of Public Affairs, 11 (4) / Nov, pp 255-264, Full Text

Mersham G, Skinner C, Rensburg RS: 2011. Approaches to African communication management and public relations: a case for theory-building on the continent. Journal of Public Affairs, 11 (4) / Aug, pp 195-207, Full Text

M

Strasheim A: 2011. Testing the invariance of second-order confirmatory factor analysis models that includes means and intercepts. Management Dynamics: Contemporary Research Journal of the Southern Africa Institute for Management Scientists, 20 (4) / Dec, pp 38-73.

Ungerer L, Strasheim A: 2011. The moderating effect of living standards on the relationship between individual-level culture and life satisfaction: A value segmentation perspective. Management Dynamics: Contemporary Research Journal of the Southern Africa Institute for Management Scientists, 20 (3), pp 25-50.

P

Nieman-Struweg I, Grobler AF: 2011. South African marketing and communication agencies' understanding of integrated communication (IC): A true reflection of the concept?. PRism OnLine PR Journal, 8 (1), Full Text

Nagel L, Kotzé TG: 2011. Choosing the best from blended and online e-learning. Progressio, 33 (2), pp 152-174, Full Text

S

Van Tonder E, Ehlers L: 2011. Factors threatening the survival of independent financial advisers in their organisational life cycle: an exploratory study. South African Journal of Economic and Management Sciences (SAJEMS), 14 (2), pp 153-169, Full Text

Holtzhausen T, Jordaan Y, North EJ: 2011. The portrayal of women in South African television commercials. Southern African Business Review, 15 (3), pp 167-183.