Research 2007

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Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Research articles in refereed specialist journals

Journal Title

Instructions

Select the first letter of the journal title from the alphabetical list.

A

van Heerden CH, Green M, Van Tonder E: 2007. Corporate Reputation and Sponsor-Sport Congruence: A Survey of Amateur Field Hockey Players. African Journal for Physical, Health Education, Recreation and Dance, 13 (4) / Dec, pp 400-413, Full Text

Van der Waldt DLR, Du Toit LS, Redelinghuys R: 2007. Does branded product placement in film enhance realism and product recognition by consmers?. African Journal of Business Management (AJBM), 1 (3) / May, pp 19-25, Full Text

Van der Waldt DLR, Schleritzko NEA, Van Zyl K: 2007. Paid versus unpaid celebrity endorsement in advertising: An exploration.. African Journal of Business Management (AJBM), 1 (7) / October, pp 185-191, Full Text

van Heerden CH: 2007. Leisure caravanning in the Kruger National Park. African Journal of Tourism, Hospitality and Leisure, 1 (2) / July, pp 7-30, Full Text

van Heerden CH: 2007. Southern Africa - an international tourist destination for leisure motorhomers. African Journal of Tourism, Hospitality and Leisure, 1 (2) / July, pp 86-102, Full Text

C

Van Jaarsveld C, van Heerden CH: 2007. The relationship between selected marketing mix elements and overall customer satisfaction in South African banks. Commercium Journal, 8 (1) / December..

Van der Waldt DLR, Du Preez LD, Williams S: 2007. Gender differences of ethically charged product placements: The case of tobacco, alcoholic beverages and weaponry.. Commercium Journal, / December..

Van der Waldt DLR, De Beer N, Du Plessis N: 2007. Attitudes towards attractive and credible celebrities in advertisements: a survey amongst students. Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, 26 (1) / Jul, pp 44-58, Full Text

Van der Waldt DLR, Van Heerden G: 2007. Financial Communication to retirement fund members: A survey among trustees and member stakeholders. Communicatio: South African Journal for Communication Theory and Research/Suid-Afrikaanse Tydskrif Vir Kommunikasieteorie en Navorsing, 33 (1), pp 152-168, Full Text

Niemann-Struweg I, Meintjies C, Grobler AF: 2007. Do South African public relations agencies deliver excellent PR services?: A quantitative survey. Communitas: Journal for Community Communication/ Joernaal vir Gemeenskapskommunikasie, 12 / Dec, pp 153-173, Full Text

I

Rensburg RS: 2007. Communications management in the Africa context: implications for theory, research and practice. International Journal of Strategic Communication, 1 (1) / November, pp 37-52, Full Text

Jordaan Y: 2007. Information privacy issues: Implications for direct marketing. International Retail and Marketing Review, 3 (1) / May, pp 42-53, Full Text

North EJ, Enslin C: 2007. Development of a conceptual model to alternative brand contact planning in the South African marketing and communications industry. International Retail and Marketing Review, 3 (1) / May, pp 28-41, Full Text

J

Dolnicar S, Jordaan Y: 2007. A market-oriented approach to responsibly managing information privacy concerns in direct marketing. Journal of Advertising, 36 (2) / Summer, pp 123-149, Full Text

L

Holt R, Phelps A, Houlihan B, Allison L, Muggleton D, van Heerden CH: 2007. Book Reviews. Leisure Studies, 26 (1) / January, pp 115-125, Full Text

P

Swart MR, Malan LP: 2007. Public Management Principles: The relevance of the 16th century reformation for public managers in the 21st century. Politeia, 26 (3) / Jul, pp 67-80, Full Text

S

Wood K, van Heerden CH: 2007. The relationship between eService quality, eValue, eSatisfaction and eLoyalty in online tourism portals. South African Journal of Economic and Management Sciences (SAJEMS), 10 (3) / Sep, pp 281-297, Full Text

Jordaan Y: 2007. Privacy concerns and kinds of protective behaviour of victims of information privacy violations. South African Journal of Economic and Management Sciences (SAJEMS), 10 (3) / Sep, pp 348-356, Full Text

Niemann-Struweg I, Grobler AF: 2007. Obstacles to integrated communication (IC) implementation: critiques on existing models and recommendations for a new South African model. Southern African Business Review, 11` (3) / Dec, pp 56-73, Full Text

Jordaan Y: 2007. Information privacy concerns of different South African socio-demographic groups. Southern African Business Review, 11 (2) / Aug, pp 19-38, Full Text

North EJ, Birkenbach T, Slimmon K: 2007. The role of parent-child communication styles and gender on family buying decisions : an exploratory study. Southern African Business Review, 11 (2) / Aug, pp 1-18, Full Text