Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Jordaan, Y
MCom(Personeelbestuur)(Pret), DCom(Bemarking)(Pret) - Professor
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 2997
Fax number: 012 362 5085
E-mail address: yolanda.jordaan@up.ac.za
Research Interests:
Strategic marketing management
Consumer behaviour
Research Output:
Research articles in refereed specialist journals:
Jordaan Y: 2007. Information privacy issues: Implications for direct marketing. International Retail and Marketing Review, 3 (1) / May, pp 42-53, Full Text
Dolnicar S, Jordaan Y: 2007. A market-oriented approach to responsibly managing information privacy concerns in direct marketing. Journal of Advertising, 36 (2) / Summer, pp 123-149, Full Text
Jordaan Y: 2007. Privacy concerns and kinds of protective behaviour of victims of information privacy violations. South African Journal of Economic and Management Sciences (SAJEMS), 10 (3) / Sep, pp 348-356, Full Text
Jordaan Y: 2007. Information privacy concerns of different South African socio-demographic groups. Southern African Business Review, 11 (2) / Aug, pp 19-38, Full Text
Papers in refereed, published conference proceedings:
Dolnicar S, Jordaan Y: 2007. Information privacy sensitivity patterns among consumers. In 14th Recent Advances in Retailing and Services Science Conference, / 29 June - 2 July, The European Institute of Retailing and Services Studies, pp 1-41 (CD).
Jordaan Y, Dolnicar S: 2007. Will privacy legislation solve the information privacy problem in South Africa: Lessons from Australia. In Proceedings of the 19th Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS). Future Business Leadership Challenges, / 19-21 September, University of Johannesburg on CD, pp 1-14 (Electronic).
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