Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
van Heerden, CH
BSc(Agric) BCom(Hons) MCom(Pret) DCom (Pret) - Associate Professor
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 3145
Fax number: 012 362 5085
E-mail address: neels.heerden@up.ac.za
Research Interests:
Strategic marketing management
Research Output:
Research articles in refereed specialist journals:
van Heerden CH, Green M, Van Tonder E: 2007. Corporate Reputation and Sponsor-Sport Congruence: A Survey of Amateur Field Hockey Players. African Journal for Physical, Health Education, Recreation and Dance, 13 (4) / Dec, pp 400-413, Full Text
van Heerden CH: 2007. Leisure caravanning in the Kruger National Park. African Journal of Tourism, Hospitality and Leisure, 1 (2) / July, pp 7-30, Full Text
van Heerden CH: 2007. Southern Africa - an international tourist destination for leisure motorhomers. African Journal of Tourism, Hospitality and Leisure, 1 (2) / July, pp 86-102, Full Text
Van Jaarsveld C, van Heerden CH: 2007. The relationship between selected marketing mix elements and overall customer satisfaction in South African banks. Commercium Journal, 8 (1) / December..
Holt R, Phelps A, Houlihan B, Allison L, Muggleton D, van Heerden CH: 2007. Book Reviews. Leisure Studies, 26 (1) / January, pp 115-125, Full Text
Wood K, van Heerden CH: 2007. The relationship between eService quality, eValue, eSatisfaction and eLoyalty in online tourism portals. South African Journal of Economic and Management Sciences (SAJEMS), 10 (3) / Sep, pp 281-297, Full Text
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