Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
North, EJ
BCom(Pret) MCom DCom(Unisa) - Associate Professor
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 3418
Fax number: 012 362 5085
E-mail address: ernest.north@up.ac.za
Research Interests:
Strategic marketing management
Research Output:
Research articles in refereed specialist journals:
North EJ, Enslin C: 2007. Development of a conceptual model to alternative brand contact planning in the South African marketing and communications industry. International Retail and Marketing Review, 3 (1) / May, pp 28-41, Full Text
North EJ, Birkenbach T, Slimmon K: 2007. The role of parent-child communication styles and gender on family buying decisions : an exploratory study. Southern African Business Review, 11 (2) / Aug, pp 1-18, Full Text
|
