Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Van der Waldt, DLR
BA (Communication) Hons (Communication) MA (Corporate Communication) PhD (Corporate Communication) - Senior Lecturer
Contact Details
Research Output
Contact Details:
Telephone number: 012 420 4982
Fax number: 012 362 5085
E-mail address: delarey.vanderwaldt@up.ac.za
Research Output:
Research articles in refereed specialist journals:
Van der Waldt DLR, Schleritzko NEA, Van Zyl K: 2007. Paid versus unpaid celebrity endorsement in advertising: An exploration.. African Journal of Business Management (AJBM), 1 (7) / October, pp 185-191, Full Text
Van der Waldt DLR, Du Toit LS, Redelinghuys R: 2007. Does branded product placement in film enhance realism and product recognition by consmers?. African Journal of Business Management (AJBM), 1 (3) / May, pp 19-25, Full Text
Van der Waldt DLR, Du Preez LD, Williams S: 2007. Gender differences of ethically charged product placements: The case of tobacco, alcoholic beverages and weaponry.. Commercium Journal, / December..
Van der Waldt DLR, De Beer N, Du Plessis N: 2007. Attitudes towards attractive and credible celebrities in advertisements: a survey amongst students. Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, 26 (1) / Jul, pp 44-58, Full Text
Van der Waldt DLR, Van Heerden G: 2007. Financial Communication to retirement fund members: A survey among trustees and member stakeholders. Communicatio: South African Journal for Communication Theory and Research/Suid-Afrikaanse Tydskrif Vir Kommunikasieteorie en Navorsing, 33 (1), pp 152-168, Full Text
Papers in refereed, published conference proceedings:
Coetzee EM, Van der Waldt DLR: 2007. Are Businesses talking to the right stakeholders? A new relationship measurement instrument.. In Proceedings of the 19th Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS). Future Business Leadership Challenges, / 19-21 September, University of Johannesburg on CD, pp 2-12 (Electronic).
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