Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Marketing Communication - Research Output
Research articles in refereed specialist journals:
Van der Waldt DLR, Schleritzko NEA, Van Zyl K: 2007. Paid versus unpaid celebrity endorsement in advertising: An exploration.. African Journal of Business Management (AJBM), 1 (7) / October, pp 185-191, Full Text
Rensburg RS: 2007. Communications management in the Africa context: implications for theory, research and practice. International Journal of Strategic Communication, 1 (1) / November, pp 37-52, Full Text
Jordaan Y: 2007. Information privacy issues: Implications for direct marketing. International Retail and Marketing Review, 3 (1) / May, pp 42-53, Full Text
North EJ, Enslin C: 2007. Development of a conceptual model to alternative brand contact planning in the South African marketing and communications industry. International Retail and Marketing Review, 3 (1) / May, pp 28-41, Full Text
Dolnicar S, Jordaan Y: 2007. A market-oriented approach to responsibly managing information privacy concerns in direct marketing. Journal of Advertising, 36 (2) / Summer, pp 123-149, Full Text
Jordaan Y: 2007. Privacy concerns and kinds of protective behaviour of victims of information privacy violations. South African Journal of Economic and Management Sciences (SAJEMS), 10 (3) / Sep, pp 348-356, Full Text
Jordaan Y: 2007. Information privacy concerns of different South African socio-demographic groups. Southern African Business Review, 11 (2) / Aug, pp 19-38, Full Text
Papers in refereed, published conference proceedings:
Dolnicar S, Jordaan Y: 2007. Information privacy sensitivity patterns among consumers. In 14th Recent Advances in Retailing and Services Science Conference, / 29 June - 2 July, The European Institute of Retailing and Services Studies, pp 1-41 (CD).
Seyama W, Goldman M: 2007. Success factors for brand extensions in fast-moving consumer goods. In Proceedings of the 19th Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS). Future Business Leadership Challenges, / 19-21 September, University of Johannesburg on CD, pp 1-24 (Electronic).
Barnard H: 2007. Film as a mechanism for industrial upgrading by developing countries (CP). In Proceedings of the 19th Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS). Future Business Leadership Challenges, / 19-21 September, University of Johannesburg on CD, pp 3-13 (Electronic).
Magner C: 2007. Contextual leadership development in South Africa (CP). In Proceedings of the 19th Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS). Future Business Leadership Challenges, / 19-21 September, University of Johannesburg on CD, pp 3-17 (Electronic).
Pienaar C, Grobler AF: 2007. Metaphors in spiritual leadership communication: An interpretive study in non-profit organizations (CP). In Proceedings of the 19th Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS). Future Business Leadership Challenges, / 19-21 September, University of Johannesburg on CD, pp 1-3 (Electronic).
Coetzee EM, Van der Waldt DLR: 2007. Are Businesses talking to the right stakeholders? A new relationship measurement instrument.. In Proceedings of the 19th Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS). Future Business Leadership Challenges, / 19-21 September, University of Johannesburg on CD, pp 2-12 (Electronic).
Van der Merwe MC: 2007. The impact of prompt service on tipping behaviour: a survey of restaurants in Pretoria. In Proceedings of the 19th Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS). Future Business Leadership Challenges, / 19-21 September, University of Johannesburg on CD, pp 2-11 (Electronic).
Jordaan Y, Dolnicar S: 2007. Will privacy legislation solve the information privacy problem in South Africa: Lessons from Australia. In Proceedings of the 19th Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS). Future Business Leadership Challenges, / 19-21 September, University of Johannesburg on CD, pp 1-14 (Electronic).
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