Gordon Institute of Business Science (GIBS)
Department of Graduate School of Management
Seyama, W
Lecturer
Contact Details
Research Output
Contact Details:
Research Output:
Papers in refereed, published conference proceedings:
Seyama W, Goldman M: 2007. Success factors for brand extensions in fast-moving consumer goods. In Proceedings of the 19th Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS). Future Business Leadership Challenges, / 19-21 September, University of Johannesburg on CD, pp 1-24 (Electronic).
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