Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Papers in refereed, published conference proceedings
Publication Title
Drotsky T, De Jager J, North EJ: 2005. The Attitude of Pharmaceutical Representatives in South Africa towards Self-Management. In 2005 Academy of Marketing. Marketing: Building Business, Shaping Society, Dublin Institute of Technology; Faculty of Business, pp 293-307.
de Klerk HM, Jacobs BM, van Heerden CH: 2005. Online evaluation of apparel products as part of female consumers' decision-making. In Developments in Marketing Science, The Academy of Marketing Science.
Swart MR, Venter PF: 2005. BEE: Lessons from the 16th Century Protestant Reformation in the Netherlands. In SAIMS Conference 2005: Managerial challenges for black economic empowerment, University of the Free State, p. Printed on CD.
Nieman I, Grobler AF: 2005. Strategic integrated Communication implementation: towards a South African Conceptual Model. In SAIMS Conference 2005: Managerial challenges for black economic empowerment, University of the Free State.
Grobler AF, Leonard A: 2005. Managing communication to facilitate corporate diversity: A South African case study perspective of the communication about employment equity. In The Second World PR Festival.
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