Faculty of Economic and Management Sciences
Department of Marketing and Communication Management
Marketing Communication - Research Output
Research articles in refereed specialist journals:
Rensburg RS, de Beer E: 2011. Stakeholder engagement: a crucial element in the governance of corporate reputation. Communitas: Journal for Community Communication/ Joernaal vir Gemeenskapskommunikasie, 16 / Nov, pp 151-169, Full Text
Reyneke M, Berthon P, Pitt L: 2011. Luxury wine brand visibility in social media: an exploratory study. International Journal of Wine Business Research, 23 (1), pp 21-35.
Reyneke M, Berthon P, Pitt L, Parent M: 2011. Luxury wine brands as gifts: ontological and aesthetic perspectives. International Journal of Wine Business Research, 23 (1), pp 258-270.
Rensburg RS: 2011. Aspects of public relations, communication management and sustainable development: African reflections. Journal of Public Affairs, 11 (4) / Aug, Wiley-Blackwell, pp 189-194.
Maubane P, van Rheede van Oudtshoorn GP: 2011. An exploratory survey of professional accountant's perceptions of interpersonal communication in organisations. Journal of Public Affairs, 11 (4) / Aug, pp 297-302.
Strasheim A: 2011. Testing the invariance of second-order confirmatory factor analysis models that includes means and intercepts. Management Dynamics: Contemporary Research Journal of the Southern Africa Institute for Management Scientists, 20 (4) / Dec, pp 38-73.
Nieman-Struweg I, Grobler AF: 2011. South African marketing and communication agencies' understanding of integrated communication (IC): A true reflection of the concept?. PRism OnLine PR Journal, 8 (1), Full Text
Van Tonder E, Ehlers L: 2011. Factors threatening the survival of independent financial advisers in their organisational life cycle: an exploratory study. South African Journal of Economic and Management Sciences (SAJEMS), 14 (2), pp 153-169, Full Text
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