Faculty of Economic and Management Sciences
Department of Marketing and Communication Management
Research articles in refereed specialist journals
Journal Title
Slippers JY, Grobler AF, van Heerden CH: 2010. Afrikaans se unieke posisie en uitdagings in 'n veeltalige Suid-Afrika. Acta Academica, 42 (1) / April, pp 132-167, Full Text
Wiese M, van Heerden CH, Jordaan Y: 2010. The role of demographics in student's selection of higher education institutions. Acta Commercii, 10, pp 150-163, Full Text
Wiese M, van Heerden CH, Jordaan Y: 2010. Ethnic group differences regarding choice factor importance in public higher education institution selection. African Journal of Business Management (AJBM), 4 (7) / July, pp 1289-1298, Full Text
Wiese M, Jordaan Y, van Heerden CH: 2010. Differences in the usefulness communication channels, as experienced by gender and ethnic groups during their university selection process. Communicatio: South African Journal for Communication Theory and Research/Suid-Afrikaanse Tydskrif Vir Kommunikasieteorie en Navorsing, 36 (1), pp 112-129, Full Text
van Heerden CH: 2010. An exploratory analysis of leisure caravanning in the Kruger National Park in South Africa. Innovative Marketing, 6 (1), pp 66-72.
Nagel L, Kotzé TG: 2010. Supersizing e-learning: What a CoI survey reveals about teaching presence in a large online class. Internet And Higher Education, 13 (1-2) / January, pp 45-41, Full Text
Steyn P, Pitt L, Strasheim A, Boshoff C, Abratt R: 2010. A cross-cultural stury of the perceived benefits of a retailer loyalty scheme in Asia. Journal of Retailing and Consumer Services, 17 (5) / September, pp 355-373, Full Text
Jordaan Y, Wiese M: 2010. The role of ethnicity in the higher education institution selection process. South African Journal of Higher Education, 24 (4), pp 538-554, Full Text
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