Faculty of Economic and Management Sciences
Department of Marketing and Communication Management
Strasheim, A
PhD Wits, MBA Wits, MSc UNISA - Lecturer
Contact Details
Research Output
Contact Details:
Telephone number: 0124203145
Fax number: 0123625985
E-mail address: arien.strasheim@up.ac.za
Research Output:
Research articles in refereed specialist journals:
Steyn P, Pitt L, Strasheim A, Boshoff C, Abratt R: 2010. A cross-cultural stury of the perceived benefits of a retailer loyalty scheme in Asia. Journal of Retailing and Consumer Services, 17 (5) / September, pp 355-373, Full Text
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