Faculty of Economic and Management Sciences
Department of Marketing and Communication Management
van Heerden, CH
BSc(Agric) BCom(Hons) MCom(Pret) DCom (Pret) - Associate Professor
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 3145
Fax number: 012 362 5085
E-mail address: neels.vanheerden@up.ac.za
Research Interests:
Strategic marketing management
Research Output:
Research articles in refereed specialist journals:
Slippers JY, Grobler AF, van Heerden CH: 2010. Afrikaans se unieke posisie en uitdagings in 'n veeltalige Suid-Afrika. Acta Academica, 42 (1) / April, pp 132-167, Full Text
Wiese M, van Heerden CH, Jordaan Y: 2010. The role of demographics in student's selection of higher education institutions. Acta Commercii, 10, pp 150-163, Full Text
Wiese M, van Heerden CH, Jordaan Y: 2010. Ethnic group differences regarding choice factor importance in public higher education institution selection. African Journal of Business Management (AJBM), 4 (7) / July, pp 1289-1298, Full Text
Wiese M, Jordaan Y, van Heerden CH: 2010. Differences in the usefulness communication channels, as experienced by gender and ethnic groups during their university selection process. Communicatio: South African Journal for Communication Theory and Research/Suid-Afrikaanse Tydskrif Vir Kommunikasieteorie en Navorsing, 36 (1), pp 112-129, Full Text
van Heerden CH: 2010. An exploratory analysis of leisure caravanning in the Kruger National Park in South Africa. Innovative Marketing, 6 (1), pp 66-72.
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