Faculty of Economic and Management Sciences
Department of Marketing and Communication Management
Jordaan, Y
MCom(Personeelbestuur)(Pret) DCom(Bemarking)(Pret) - Professor
NRF Rating: C2
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 2997
Fax number: 012 362 5085
E-mail address: yolanda.jordaan@up.ac.za
Research Interests:
Strategic marketing management
Consumer behaviour
Research Output:
Research articles in refereed specialist journals:
Wiese M, van Heerden CH, Jordaan Y: 2010. The role of demographics in student's selection of higher education institutions. Acta Commercii, 10, pp 150-163, Full Text
Wiese M, van Heerden CH, Jordaan Y: 2010. Ethnic group differences regarding choice factor importance in public higher education institution selection. African Journal of Business Management (AJBM), 4 (7) / July, pp 1289-1298, Full Text
Wiese M, Jordaan Y, van Heerden CH: 2010. Differences in the usefulness communication channels, as experienced by gender and ethnic groups during their university selection process. Communicatio: South African Journal for Communication Theory and Research/Suid-Afrikaanse Tydskrif Vir Kommunikasieteorie en Navorsing, 36 (1), pp 112-129, Full Text
Jordaan Y, Wiese M: 2010. The role of ethnicity in the higher education institution selection process. South African Journal of Higher Education, 24 (4), pp 538-554, Full Text
Papers in refereed, published conference proceedings:
Holtzhausen T, Jordaan Y, North EJ: 2010. What big girls are made of: female portrayals in South African television commercials. In 22nd Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS), The Southern Africa Institute for Management Scientists, p. CD.
Wiese M, Kean N, Luiz D, Jordaan Y: 2010. Academic management literature in South Africa: a content analysis of management dynamics. In 22nd Annual Conference of the Southern Africa Institute for Management Scientists (SAIMS), The Southern Africa Institute for Management Scientists, p. CD.
Wiese M, Jordaan Y: 2010. Do students' academic ability and ethnic orientation influence university choice?. In Twelfth Annual International Conference of the Global Business and Technology Association (GBATA), Global Business and Technology Association (GBATA) and EBSCO Publishing, pp 918-927.
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