Faculty of Natural and Agricultural Sciences
School of Agricultural and Food Sciences
Department of Consumer Science
A marketing and consumer approach in the development of clothing, food and interior merchandise products for small business and retail markets in South Africa - Research Output
Research articles in refereed specialist journals:
Kruger R, Schonfeldt HC, Owen JH: 2008. Food coping strategy index applied to a community of farm-worker households in South Africa. Food And Nutrition Bulletin, 29 (1), pp 3-14.
Erasmus AC, Lebani K: 2008. Store cards: Is it a matter of convenience or is the facility used to sustain lavish consumption?. International Journal of Consumer Studies, 32, pp 211-221.
Gothan A, Erasmus AC: 2008. Customers' judgement of the customer service in appliance sales departments in an emerging economy. International Journal of Consumer Studies, 32, pp 639-647.
Van der Merwe X, Sonnenberg N, Van der Merwe M, Kempen EL: 2008. Exploring the influence of shelf-edge signage on consumer decision-making in Gauteng. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, 36, pp 81-95, Full Text
Donoghue S, de Klerk HM, Ehlers L: 2008. Consumers' perception of the functional and symbolic performance failure of major electrical household applicances. Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinsekologie en Verbruikerswetenskappe, 36, pp 40-48, Full Text
Erasmus AC, Lebani K: 2008. The effect of store cards on buyer behaviour: is it a matter of ignorance or abuse?. Latin American Advances in Consumer Research, 2, pp 156-158.
Gothan A, Erasmus AC: 2008. Customers' evaluation of the service quality of the appliance sales departments of retail stores in a South African context. Latin American Advances in Consumer Research, 2, pp 61-70.
Sonnenberg N, Erasmus AC: 2008. Exploring the role of retailer image and store brands as extrinsic cues in young urban consumers' choice of interior textile products. Latin American Advances in Consumer Research, 2, pp 71-76.
Papers in refereed, published conference proceedings:
Erasmus AC, Lebani K: 2008. The effect of store cards on buyer behaviour: is it a matter of ignorance or abuse?. In Latin American Advances in Consumer Research (ACR) Conference, Asia Pacific Advances in Consumer Research, pp 156-157.
Gothan A, Erasmus AC: 2008. Customer's evaluation of the service quality of the appliance sales departmens of retail stores in a South African context. In Latin American Advances in Consumer Research (ACR) Conference, Asia Pacific Advances in Consumer Research, pp 61-70.
Sonnenberg N, Erasmus AC: 2008. Exploring the role of retailer image and store brands as extrinsic cues in young urban consumers' choice of interior textile products. In Latin American Advances in Consumer Research (ACR) Conference, Asia Pacific Advances in Consumer Research, pp 71-76.
Kempen EL, Van der Merwe M, Sonnenberg N: 2008. The effect of fashion store layout and visual merchandising on female consumer walking patterns: a systems perspective. In Latin American Advances in Consumer Research (ACR) Conference, Asia Pacific Advances in Consumer Research, pp 38-39.
Van der Merwe M, Sonnenberg N: 2008. An exploratory investigation into the role of shelf-edge signage in urban consumers' decision-making behaviour. In Latin American Advances in Consumer Research (ACR) Conference, Asia Pacific Advances in Consumer Research, pp 48-49.
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