Faculty of Natural and Agricultural Sciences
School of Agricultural and Food Sciences
Department of Consumer Science
Erasmus, AC
BSc(Huish) BSc(Huish)(Hons) M(Huish)(Pret) PhD(Pret) - Professor
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 2575
Fax number: 012 420 2855
E-mail address: alet.erasmus@up.ac.za
Research Interests:
A social-psychological social-cultural approach in the study of human behaviour in textiles, clothing, foods, nutrition and interior merchandise
A marketing and consumer approach in the development of clothing, food and interior merchandise products for small business and retail markets in South Africa
Research Output:
Research articles in refereed specialist journals:
Erasmus AC, Lebani K: 2008. Store cards: Is it a matter of convenience or is the facility used to sustain lavish consumption?. International Journal of Consumer Studies, 32, pp 211-221.
Gothan A, Erasmus AC: 2008. Customers' judgement of the customer service in appliance sales departments in an emerging economy. International Journal of Consumer Studies, 32, pp 639-647.
Erasmus AC, Lebani K: 2008. The effect of store cards on buyer behaviour: is it a matter of ignorance or abuse?. Latin American Advances in Consumer Research, 2, pp 156-158.
Gothan A, Erasmus AC: 2008. Customers' evaluation of the service quality of the appliance sales departments of retail stores in a South African context. Latin American Advances in Consumer Research, 2, pp 61-70.
Sonnenberg N, Erasmus AC: 2008. Exploring the role of retailer image and store brands as extrinsic cues in young urban consumers' choice of interior textile products. Latin American Advances in Consumer Research, 2, pp 71-76.
Papers in refereed, published conference proceedings:
Erasmus AC, Lebani K: 2008. The effect of store cards on buyer behaviour: is it a matter of ignorance or abuse?. In Latin American Advances in Consumer Research (ACR) Conference, Asia Pacific Advances in Consumer Research, pp 156-157.
Gothan A, Erasmus AC: 2008. Customer's evaluation of the service quality of the appliance sales departmens of retail stores in a South African context. In Latin American Advances in Consumer Research (ACR) Conference, Asia Pacific Advances in Consumer Research, pp 61-70.
Sonnenberg N, Erasmus AC: 2008. Exploring the role of retailer image and store brands as extrinsic cues in young urban consumers' choice of interior textile products. In Latin American Advances in Consumer Research (ACR) Conference, Asia Pacific Advances in Consumer Research, pp 71-76.
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