Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Consumer behaviour - Research Output
Research articles in refereed specialist journals:
Orr RS, van Rheede van Oudtshoorn GP, Kotzé TG: 2005. The perceptions of consumers aged 18-30 of 'lesbian' appeals in advertising. Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, 24 (1) / Jul, pp 49-68.
Orr RS: 2005. The perceptions of consumers aged 18-30 of 'lesbian' appeals in advertising. Communicare: Journal for Communication Sciences in Southern Africa/Tydskrif vir Kommunikasiewetenskappe in Suider-Afrika, 24 (1) / Jul, pp 49-68.
Jordaan Y, Jordaan AC: 2005. Public choice and the regulatory role of government. Journal of Public Administration, 40 (3) / Sep, pp 314-327.
Jordaan Y: 2005. Factors motivating consumers to engage in direct purchasing. South African Journal of Psychology, 35 (2) / Jun, pp 346-361.
|
