Faculty of Natural and Agricultural Sciences
Department of Consumer Science
Jacobs, BM
B(Huish)(Alg)(Pret) B(Huish)(Hons) DTO(Pret) M(Verbr)(Pret) - Lecturer
Contact Details
Research Interests
Research Output
Contact Details:
Telephone number: 012 420 2615
Fax number: 012 420 2855
E-mail address: bertha.jacobs@up.ac.za
Research Interests:
A social-psychological social-cultural approach in the study of human behaviour in textiles, clothing, foods, nutrition and interior merchandise
A marketing and consumer approach in the development of clothing, food and interior merchandise products for small business and retail markets in South Africa
Research Output:
Research articles in refereed specialist journals:
Jacobs BM, de Klerk HM: 2010. Online apparel shopping behaviour of South African professional women: the role of consumers' apparel shopping scripts. International Journal of Consumer Studies, 34 (3), pp 255-264, Full Text
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