Faculty of Economic and Management Sciences
School of Management Sciences
Department of Marketing and Communication Management
Marketing Communication - Research Output
Research articles in refereed specialist journals:
van der Waldt DLR, Nunes V, Stroebel J: 2008. Product placement: Exploring effects of product usage by principal actors. African Journal of Business Management (AJBM), 2 (6) / Jun, pp 111-118, Full Text
van der Waldt DLR, Du Preez L, Williams S: 2008. Gender differences on ethically charged product placements: the case of tobacco products, alcoholic beverages and weapons. Commercium Journal, 8 (1) / October, Full Text
van der Waldt DLR, Du Preez LD, Williams S: 2008. Recognition and recall of product placements in films and broadcast programmes. INNOVAR-Revista de Ciencias Administrativas y Sociales, 18 (31), pp 19-27, Full Text
van Heerden CH: 2008. Leisure motorhoming - the case of the Motorhome Club of South Africa. South African Journal for Research in Sport, Physical Education and Recreation/ Suid-Afrikaanse Tydskrif vir Navorsing in Sport, Liggaamlike Opvoedkunde en Ontspaning, 30 (1), pp 125-136, Full Text
van Heerden CH, Barter C: 2008. The role of culture in the determination of a standardized or localized marketing strategy. South African Journal of Business Management, 39 (2) / Jun, pp 37-44, Full Text
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